

I’d say you should be very careful with this, especially if using a stock photo that’s easily recognizable. In other parts of a PWA, high-quality stock photos purchased from sites like Getty or iStock may suffice. How do you want yours to make visitors feel? You have only a few seconds to make an impression with your hero image. If you think about it, the hero image on a PWA has just as much sway over a first-time visitor. We’re talking about what a single poster designed to promote a movie and entice people to watch it can do to your perception of it.

(Image credit: Fandango) ( Large preview) This is what first caught my eye when I got there: The Fandango home page shows a slider with popular movies and their posters. I visited the Fandango website last weekend, hoping to find something that would give me an excuse to spend a couple of hours inside an air-conditioned movie theater. One of the best sources of inspiration for this? Movie posters. Rather than waste that time with an overcrowded hero image or, even worse, disappoint them with a lackluster design, get creative with what little space you have above-the-fold. You don’t have much time to capture the attention of visitors to your PWA.
